Video marketing helps you generate more high-quality traffic, increases brand visibility, and credibility.
In fact, 84% of marketers reported that videos helped them increase the traffic to their websites. Naturally, marketers are trying to leverage the power of videos and the potential that video marketing carries.
YouTube is an amazing platform to post and distribute high-quality content that can do wonders for your brand. The platform has more than 30 million daily active users and 1.9 billion monthly active users. 300 videos are uploaded to this platform every minute.
So, you can imagine how challenging it can be to stand out among others and get the attention of your audience. One of the best ways to do this is to collaborate with popular YouTube influencers in your niche.
There are many ways you can leverage YouTube influencer marketing to boost your sales. Here are three of the most effective ones.
1. Get influencers to create tutorial, how-to, or demo videos
Videos are super effective tools for communication. So, leverage them to educate your audience about how your services or products can impact their lives. To do this, you can collaborate with YouTube influencers and ask them to create tutorial videos of your products or services.
Tutorial or how-to videos can help your target audience gain a better understanding of your services or products. 94% of marketers have reported that video marketing has helped their users understand their services or products better. As a result, such videos can provide your prospects with the confidence they need to purchase your products or services.
YouTube tutorials or how-to videos are one of the best ways to explain the functions of your products effectively. So, you can ask YouTube influencers to explain the features and benefits of your products in their videos. This can motivate your target audience to make a purchase.
However, make sure to team up with influencers who are experts in your niche and have a good engagement rate. It will help you increase credibility, win the trust of your audience, and gain visibility in front of the right people.
For instance, popular American brand, Segway, used this strategy to boost the sales of their personal transporters. They collaborated with YouTuber, Lewis Hilsenteger, of Unbox Therapy. Their objective was to promote their new product, the Segway miniPRO.
So, Lewis created a video in which he spoke and demonstrated the various functions of the product. The video received 2.68 million views and managed to gain the attention of tech enthusiastic viewers.
2. Ask influencers to create testimonials and reviews
The competition in the market is fierce and so, it’s quite difficult to win the trust of your audience. Especially, if you are into self-promotion and self-praise. Rather than you talking about your own products, it’s better to share reviews of your products from real users as a part of your promotional strategy.
So, collaborate with YouTube influencers who have used your products and are ready to share their honest opinions.
Did you know that social media influencers are the most trusted source that governs what consumers shop for? In fact, 33% of people trust the recommendations of social media influencers while shopping.
You simply cannot push your target audience to purchase your products or services, even if they are the best in the market. Your potential customers will still be cynical about investing their hard-earned money in them. They might have their own doubts about the performance and quality of your services or products.
And so, it makes sense to team up with YouTube influencers and ask them to share their honest feedback. This can help you generate more sales and gain the trust of your target audience. Why? Because the recommendations and feedback from influencers are considered, to be honest, unbiased, and authentic.
In addition to this, feedback from influencers can also help you increase your brand’s credibility and build awareness. So, share your product samples with YouTube influencers from your niche and ask them to create review videos about your products. Authentic feedback and opinions can inspire your potential customers to make a purchase.
For example, with 72K subscribers, Samantha Jane is a Canadian beauty influencer from Toronto. She creates videos and shares feedback on the latest beauty and makeup products. She also talks about her shopping hauls and provides beauty tips on her YouTube channel.
In the video above, she reviewed Maybelline’s new Inti-Matte lipsticks and shared her opinions about the product. The video managed to receive more than 83K views.
3. Get influencers to create unboxing videos
Unboxing videos are one of the best ways to create excitement among your potential customers about your products. So, you can team up with relevant YouTube influencers from your niche and ask them to create unboxing videos.
Such videos are a great way to launch or introduce your new products. Unboxing videos can help you get the attention of your potential customers. That’s because they are engaging and fun to watch. Also, influencers share their genuine reactions with their followers in these videos.
This can encourage their followers to purchase your products. Unboxing videos can also help you increase your brand’s visibility and boost the engagement rate.
Big brands like Apple has also leveraged this strategy to boost their sales. They collaborated with tech geek and YouTuber, Marques Brownlee. He has 8.2 million subscribers on his YouTube channel.
In this video, he unboxed the new Apple iPhone X and shared his thoughts about the phone. In the video, he talked about all the new features of the phone. The video managed to gain more than 13 million views.
RESEARCH THE RIGHT INFLUENCERS FOR YOUR BRAND
IDENTIFY THE MOST RELEVANT INFLUENCERS TO PARTNER WITH USING SEARCH, PLATFORMS, OR AGENCIES.
There are plenty of tools and resources to help you identify influencers within your industry, but during that process, it’s important to remember what makes your audience and brand unique.
For example, not every fashion influencer will be well-aligned with every apparel brand. A clothing company might want to partner with influencers who connect with the same age groups, clothing styles, or perhaps even body types that the brand caters to.
There are many different ways to begin your search—below are a few different methods:
One of the simplest ways to start finding influencers is by conducting your own research online. This involves:
- Search Engines like Google. Begin by searching things like “top beauty instagrammers” or “most popular Twitch gamers” and collecting some top names to evaluate.
- Ranking Tools like Social Blade, Tubular Insights or GramAnalyzer. These can help you scan rankings by channel, subscriber count, or category, or to analyze the followers of specific influencers.
- Social Media Platforms themselves. Depending on the social media channel, you can research content creators by category, keyword, or hashtag.
Pro Tip: If you have already identified a couple Instagram influencers that reach your ideal audience, see who they are following (and who else their followers are following) to identify additional influencers with similar interests.
PLATFORMS / DATABASES
Influencer marketing platforms and databases provide a hub for brands to find and recruit social media influencers for a campaign.
- Platforms function as two-sided marketplaces that connect brands and influencers looking for particular requirements.
- Databases are directories that enable companies to search, filter, vet, and track influencers across social media platforms.
YouTube influencers allow you to benefit from two of the most powerful forms of marketing – video marketing and influencer marketing. So, find influencers who are relevant to your niche and can help you get the attention of your potential customers. Also, ensure that your influencers have the ability to create authentic and engaging content for your brand.
You can collaborate with influencers and ask them to share their honest feedback about your products with their followers. Their authentic voices can influence the purchase decisions of your target audience. You can also ask them to create tutorial videos for your potential customers. These can help your target audience make quicker purchase decisions.
Do you know of any other strategies to leverage YouTube influencer marketing to increase sales? Please feel free to share your thoughts in the comments below.